Bigen Xpressive Permanent Hair Color

Suggested Retail Price: $5.99

• Water-activated coloring system: Breakthrough permanent hair color! Uniquely developed powder is activated simply by being mixed with water, not by adding booster or hydrogen peroxide. As 80% of the mixture is made of water, it delivers sufficient moisture to hair during coloring process, preventing the mixture from reacting excessively and the already damaged hair from absorbing the mixture too much.
• Vibrant and luminous long-lasting color: It distributes luminous and vibrant color evenly and dimensionally to your hair simply by being mixed with water. You can enjoy Xpressive fashion-conscious and soul-inspiring colors without mixing it with hydrogen peroxide or booster.
• Moisture and body to your hair: Vegetable soy protein and ionic polymer gives moisture and body to your hair.
• Vegetable soy protein: A sort of moisturizer, provides sufficient moisture to your hair during coloring process. Vegetable moisturizer with good penetration to hair made from great soy protein extracted by hydrolytic cleavage. it also contains a volume of acidic amino acid and hydrates your hair for great moisture retention.
• Ionic polymer: A kind of smoother. It gives silky touch and body to hair, and prevents hair from tangling by absorbing to the surface of every hair strand.
• Smart saving: Just use the desired amount of powder each time and save the remaining powder for future coloring applications.
• Tested thoroughly on African-American hair: Xpressive is designed specially for African-American hair (which is the most sensitive and easily damaged hair among all types of dark hair), but it can be used by anyone with dark hair. It is formulated with careful attention to minimize as much damage as possible to sensitive hair.